SHARING THE SPOILS
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71 way that we want to . The fact is that while cars have long been seen as the ultimate symbols of convenience , the global overreliance on them means that these efficacy benefits are not only being outweighed by the negatives , but are simply ceasing to exist altogether . Solo travel is starting to seem less like a route to convenience and more like a roadblock .
SHARING THE SPOILS
The idea of travelling together is certainly nothing new , but today ’ s innovative shared mobility services are unlike the communal travel models of old . Because of technological innovations , shared travel experiences are becoming better than ever – though this , of course , means that expectations are similarly increased . An influx of well-funded ride-hailing startups has disrupted the transport market , while the level of on-demand expediency offered across a range of other industries has fundamentally raised the bar on what customers expect from the services they consume . People want services that are made for them , designed and developed around their wants and needs – and they not only
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