culture from the top , starting with the hospital ’ s CEO . It is equally important to the change management strategy that change is also led from the bottom , engaging employees at every level early on in the process .
“ With a committee and a well-aligned group of executives strongly supported by the top management , alongside engagement with employees at lower levels , you can ensure the strategy is led cohesively ,” Dr . Verma says .
On the ‘ front line ’, group staff who will be hands-on with the new technology are given comprehensive but concise training . This training includes instructional videos to reduce the need for manually requesting IT help for minor issues , among other methods of making the learning curve for staff as short and accessible as possible .
At Fakeeh Care , the change management strategy combines a rational and emotional approach . “ The leadership team will often make the case for the major change on the sole basis of a strategic business objective ,” says Dr . Verma , “ but these reasonings rarely reach the people in the middle and bottom staff layers emotionally .
“ If you can combine your rational approach with an emotional approach , you can reach every layer of the organisation . Human beings respond to the call to action that engages their heart as well as their mind , and it makes them feel as if they are part of something great , something consequential .”
195 middleeast . businesschief . com