RESHAPING THE RETAIL BANK EXPERIENCE
DEEM FINANCE
262
“ We will never settle for good enough in what we already do ”
— Chris de Bruin , CEO , Deem
Prior to embarking on his journey with Deem , de Bruin has held various positions over more than 20 years in financial services including , most recently , President of Zafin , Global
Head of Retail Products & Digital at Standard Chartered Bank , and Associate Principal at McKinsey & Company .
RESHAPING THE RETAIL BANK EXPERIENCE
The opportunity to be a part of Deem ’ s story , he concedes , was an exciting one . “ It was a very interesting notion . I was approached by stakeholders in a previous , legacy business who were looking for a team to take all that was good from these legacy assets or , what was essentially a very old fashioned consumer finance organisation , and repurpose them into an exciting , innovative digital business . For me , it was a great opportunity to think about how new technologies can fundamentally reshape what you do and what you can offer — how can we be more relevant for customers , help to improve their personal and financial lives , give them a fairer deal and remove some of the imbalance that we still see in banking .
“ The genesis of what we do is actually very simple : build a business that uses data and all of the technologies
JUNE 2020