Deem Finance — Who We Are
Deem Finance — Who We Are
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263 available with a very coherent purpose ,” he continues . “ Finance is never really geared towards consumer interests , which can leave many uneasy . We ’ re different because we deliver information to our customers with an easy to use , but powerful platform that puts them in control — that socially-minded strategic intent is the key difference .”
Of course , that strategic intent is underpinned by complex technology and strong analytics capabilities , the greater use of data and an innovative mindset that has placed Deem clearly ahead of its competitors . De Bruin , thanks to his time in the industry , is well versed in the impact that technology can make on the financial sector . “ If I take you back to when I was part of a team that built a digital bank in the early 2000s , many of the technologies were in their infancy ,” he explains . “ What ’ s really changed , and perhaps been the driver of the biggest transformation , is our ability to communicate in far richer ways with clients , whether that ’ s through social media , specific communications tools or apps .”
He also points to the maturation of cloud computing technology as being
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