PRODUCT DEVELOPMENT AND FUTURE PLANNING
DEEM FINANCE
struggled to find what I term ‘ digital bankers ’. For a lot of bankers , the challenges in entering the world in which Deem exists are around struggling to adapt to this new super-fast , real-time way of thinking — that ’ s what drew me into the business in the first place .”
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PRODUCT DEVELOPMENT AND FUTURE PLANNING
Deem ’ s achievements in its year of business are significant . Driven by de Bruin and his colleagues the company doesn ’ t rest on its laurels . Together with the ongoing automation of its entire backend , as described by Kim , there are several new products on the horizon that de Bruin says “ will truly take the consumers ’ side ”. While it is too early to reveal specific details , he alludes to innovative launches that will share any benefit that Deem makes from them with users .
This development capacity is , in part , enabled by the strong ‘ digital fabric ’ that de Bruin previously mentioned . This could , for example , be used as a foundation to a future Platform as a Service model should Deem move in this direction , or to bring several financial functions under one distinct service platform that best serves customers .
“ Technology allows us to build products in which the processing costs are lower , the risk better managed and the benefits possible for the consumer can be tailored — we can and will pass some of those benefits back to our key constituents .
JUNE 2020