Ramadan Acquisition — Platinum Cash Up
more sophisticated or complex products , but rather for delivering more simply . We ’ re around 60 % into the complete automation of our back end at the moment — a process we hope to have completed by June of this year . Most companies shy away from such a process , which makes it a real opportunity for startups like Deem compared to legacy players or incumbents . By automating our back end processes we can literally change as needed depending on the latest data on how our customers are interacting with us , how they ’ re using our products and so forth .
It will allow very customised delivery of services for every single customer .”
The nurturing approach that Deem offers its customers is mirrored in the culture that de Bruin and his colleagues have created within the business . “ It ’ s been really important to establish ,” de Bruin explains , “ because where do you find people that have both the financial services talent and the technical expertise that Deem is underpinned by ? They are two worlds that very rarely overlap , so our challenge has really been that it ’ s a market that is rich in banking talent , but lighter in tech talent — we
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Ramadan Acquisition — Platinum Cash Up
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