DEEM FINANCE
COMPANY FACTS
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• Overall : Average Card Spend ( AED ): 26 % higher than the UAE market average
• Overall : Average Card Transaction : 1.5x UAE market average
• Affluent : Average Card Spend ( AED ): 43 % higher than the UAE market average
• NPS improvement : 63 pp up since launch
• Customer Demographics : 50 % of new customers in more affluent income levels
a leading figure in the US , Korea , Singapore , Malaysia and Japan with companies including Standard Chartered Bank and American Savings Bank . All of this experience is neatly underpinned by one overarching view on technology : that it should make life simpler and better . “ Anything we build must deliver a better customer experience , a simpler process for staff and higher efficiency for our shareholders . Data processing is the glue that brings these strands together .
“ One area in particular that will open this up further is artificial intelligence ,” he continues . “ The technology opens up a huge area of opportunity for us , not so much in terms of delivering
JUNE 2020