BCG volatility . I think that is the sweet spot to overcome the issues here .”
“ I see the best companies doing both . Investing in becoming better to predict what is predictable ”
DR . STEFAN GSTETTNER PARTNER & ASSOCIATE DIRECTOR , BCG
When it comes to all the new tech that is available , I think it ’ s difficult for people to gain an understanding of the maturity level and think perhaps it ’ s too early to make the jump . Would you be able to give us a high-level view of this ? “ Supply chain particularly doesn ' t do a good job at overcoming the buzzword level of explaining things . And I think putting forward super buzzwords , like control tower , digital twin , AI , and not to mention blockchain , in the end , it doesn ' t help if we are not able to explain what exactly we mean . But then , more importantly , what exactly we want to achieve with the term .
“ I think that there has been a too long phase of putting forward technological concepts without really understanding and explaining what exactly they are good for . So , therefore , I also sense some degree of frustration with our clients to say , look , these are all nice technological concepts , but ultimately they will not work , and I will not be able to deploy them .
494 June 2021