Business Chief Europe Magazine June 2021 | Page 495

Dr . Stefan Gstettner TITLE : PARTNER & ASSOCIATE DIRECTOR COMPANY : BCG INDUSTRY : CONSULTANCY LOCATION : GERMANY
BCG

Dr . Stefan Gstettner TITLE : PARTNER & ASSOCIATE DIRECTOR COMPANY : BCG INDUSTRY : CONSULTANCY LOCATION : GERMANY

“ Therefore , I think it ' s always imperative to turn it around from a technology and solution discussion to a business discussion . What is the business future we are preparing for ? And then , in a dedicated effort , looking for solutions to respond to those challenges . What we call them doesn ' t really matter . It ' s more important to have a solid approach to implementation that ’ s agile , very customer-centric , employee-centric and solution-centric in place rather than hopping on technology trends and hoping that they will do good .”
Prior to Covid 19 , you offered a Master Course about the future of Supply Chain Management through MIT , and you say , “ Supply chains will look fundamentally different in 10 years . They will turn into agile networks of players , each one of them operating in the sweet spot of capabilities . At the same time , there will be a drastically increasing challenge to manage this complexity and synchronise the networks .” Covid-19 has drastically escalated both the need for agility and the challenges you speak
To say he ’ s had an impressive career in supply chain management would be putting it mildly . Dr Stefan Gstettner holds a doctorate degree in Supply Chain Management from the University of Cologne and is a passionate topic expert in supply chain management and logistics with vast experience in supply chain transformations .
Over the last few years , Dr Gstettner has published numerous articles , including " Death of supply chain management " in Harvard Business Review and " Does your supply chain need a blockchain ?" in collaboration with the MIT Media Lab .
“ I must say if I look at the past 20 , 25 years that I have worked in supply chain , I think it has always been super exciting , but then it got more and more exciting the further it went on . From the early times when I did my PhD in supply chain management , that was so long ago that you could hardly call it supply chain management , then I was in retail in executive roles , and that was another super exciting time .
“ And now it ’ s been nine years that I ’ ve been with BCG , which has been extremely exciting with all the digitisation going on and helping our clients in taking large steps in digitising their internal supply chains . And that I think is the most fascinating of times . To use this technology at scale and identify where we can help our clients to really drive value through those technologies .”
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