TECHNOLOGY
and are reaping the rewards through both revenues and loyalty .
Opening up the roaming market Outside of traditional operators , the new legislation also provides great potential to usher in a new era of innovation from new parties in the mobile ecosystem . We are likely to witness the launch of new ‘ roaming only ’ pan-EU MVNOs , largely focused on the machine-to-machine and data-centric market , which are predicted to be a huge market driver in the coming years . This dynamic new marketplace will further fuel the profitability of roaming services and stimulate cross-border data usage .
Reduced costs also open up the international market to appbased OTT players and small virtual mobile operators ( which use a host network to operate in their home country to appeal to niche markets ) to begin to provide their subscribers with cross-border services .
16 March 2016