Be obsessed by customers / consumers and their behaviour
Start with vision and purpose
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Be obsessed by customers / consumers and their behaviour
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Start with vision and purpose
In a business landscape where so much is in flux and new ways of operating are being developed all the time , never before has the need for an inspiring vision and audacious goals been greater . Such visions have a dramatic effect on the ability of companies to attract people and finance in equal order . For example , Moneysupermarket orientated itself around saving the UK £ 1 billion in 2012 , which translates into 500,000 households saving £ 200 each . This created an organisation motivated by helping people to save money .
John Roberts , CEO of AO in the UK , summed it up well when he said : “ The web hasn ’ t changed what customers want , it has empowered them . We want to consistently be the best in how we treat our customers .”
The competitive battleground in digital businesses is , rightly , around capturing the hearts and minds of consumers . Unless you can inspire and retain large numbers of them – and simultaneously very high market shares – you ’ ll gain only modest recognition in the digital world
20 March 2016