10 PRINCIPLES FOR DIGITAL SUCCESS

On speaking to any pure-play entrepreneur , you will learn that they invariably have a very ambitious vision of what they are trying to achieve , but seldom do they have detailed plans on how they are going to get there .

Given that the digital world and its underpinning technologies are developing so quickly , it is entirely defensible to have a business model that is experimental and empirical . In fact , many argue that this greater flexibility is key

to pure-plays ’ success . Rapid feedback loops allow you to refine and develop your customer proposition , your understanding of how customers behave , the challenges for the supply chain and how ultimately you might make money . So while you may dispatch detailed plans , it is crucial to build your organisation ’ s thinking processes robustly . Assessing top-to-bottom objectives and key results every quarter gives you the ability to stay focused and also to pivot when and where you see greatest opportunity .

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