05

Harness technology effectively

Don ’ t make the mistake of believing that ‘ IT ’ is what we mean by ‘ technology ’ in the digital age . The sort of technology which makes digital businesses work is not the same as the technology ( IT ) that is at the core of many traditional businesses .

It is very much more consumer oriented and is as much about consumer interface as it is about transaction , supply chain management or flows of massive amounts of information .

The cost of poor or slow consumer facing technology is very high – that ’ s a lesson hybrids are better off learning early .