Build a robust business model which encompasses an ecosystem of staff , suppliers , and customers
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Build a robust business model which encompasses an ecosystem of staff , suppliers , and customers
In the early years of the digital era , hybrids often placed their e-commerce or online teams in separate organisational entities in order to avoid polluting the mainstream with radical and often disruptive ideas and / or to prevent the mainstream smothering new ideas . As a result , at the same time that pure-plays were outstanding at front-end consumer interface issues , they were naïvely incompetent in management of the supply chain .
Nowadays , both pure-plays and hybrids understand the need to have a fully integrated business model . By engaging with consumers in co-creation , getting suppliers to provide inventory ( and even delivery ) systems and ensuring your own organisation is capable across a multichannel model , the added value of integrating digital assets of a business with its physical assets becomes very clear .
24 March 2016