07

Do not tolerate mediocrity

In the digital world , the quality of your people and the culture in which they operate can translate into a massive competitive advantage . Creating a culture of openness so that even the most junior employees can influence the direction of the business makes all the difference . Insight and creativity are no longer bound up with experience . Pure-plays translate this into true competitive advantage by organising to get the most out of a talented workforce who are used to building apace . Small teams focused on tough problems can make rapid inroads – an all-important characteristic for success in the fast-moving digital world .