LEBARA ourselves to leverage the power of analytics on a broader scale for business success .”
This approach makes Lebara a formidable force . Larger companies offering similar services simply do not cater to the niche and complex global market Lebara has cornered : “ The larger players are focussed on the national audience . Netflix is the natural parallel to our Play product , but we ’ re going the other way ; selecting highquality content from Bollywood , Nollywood and Eastern Europe to offer to our customers around the world . Catering to migrants is something very few businesses do , but we understand it very well and will continue to deliver on it .”
70 March 2016