TECHNOLOGY
As an established organisation , it ’ s important that Unilever cultivates an ecosystem of people and brands who challenge our way of working and force us to move with the pace of change . Startups help us do this by bringing an entrepreneurial mindset to the business . They enable our brands to look at new ways to develop everything from cutting edge technology to advanced data analysis .
What are some of the benefits to Unilever of working with companies smaller than itself ? Unilever is always looking for more efficient and effective ways
“ AS AN ESTABLISHED ORGANISATION , IT ’ S IMPORTANT THAT UNILEVER CULTIVATES AN ECOSYSTEM OF PEOPLE AND BRANDS WHO CHALLENGE OUR WAY OF WORKING AND FORCE US TO MOVE WITH THE PACE OF CHANGE ”
– Aline Santos to engage with people . We see collaboration with startups as another way we can develop truly effective products and campaigns that will benefit consumers and brands .
We recently looked back at our first 100 pilots with startups to learn from our experience . Over two thirds of our brands saw an increase in revenue and three quarters saw above average campaign engagement . 80 percent of the pilots reduced the time from pitch to execution and 60 percent have changed their approach to marketing briefs since working with Unilever Foundry .
For startups , over 40 percent of our pilots resulted in a longer-term partnership and 45 percent of these then rolled out into multiple markets . So , while there are plenty of big brands who realise the possibilities , innovation and creativity that arises from working with startups – we also know our focus on scaling up makes us different .
What does Unilever look for in a new tech partner ? We look for partners that can provide solutions for both Unilever brands and its consumers . When it comes to innovation , our brands are
26 March 2017