Business Chief Europe Magazine March 2017 | Page 27

HARNESSING THE POWER OF DISRUPTIVE TECH STARTUPS
prepared to take a leap of faith but at the end of the day the underlying tech has to be robust . We would always look for startups that have started their own pilots early so that when it comes to piloting with larger brands like Unilever there is a product that ’ s ready to scale up .
Tell me about Unilever Foundry . What is the aim of the programme and how does it work ? Unilever Foundry is the entry point for innovators to work with Unilever ’ s 400 + brands . We have a unique focus by taking established startups on the route to scale up using a Pitch-Pilot-Partner approach to dramatically cut the time it takes to get a new initiative to market .
The aim is for both startups and Unilever to benefit from working together . While we benefit from the agility startups bring , we bring our scale to startups that are ready for the next big stage of growth .
Is sustainability and sustainable growth the key motivator for Unilever ?
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