TECHNOLOGY
rural communities in Bangladesh and create jobs for the agents .
Initial field activities commenced from January this year and to date , 15 female entrepreneurs have been engaged as agents and over 700 presentations have been delivered . The surveys conducted at the sessions show a promising increase in the level of awareness of general hygiene practices .
Over the 12-week trial , more
“ IN RURAL AREAS WHERE ADVERTISING HAS LIMITED SCOPE AND ACCESS TO EDUCATION IS A CHALLENGE , THIS PARTNERSHIP IS AN EXEMPLARY EXAMPLE OF A DISRUPTIVE INNOVATION THAT TAKES US A STEP CLOSER TOWARD OUR AMBITION OF MAKING SUSTAINABLE LIVING COMMONPLACE ”
– Aline Santos
than 30,000 locals were engaged and close to 15,000 samples of Unilever ’ s Lifebuoy and Pepsodent were distributed .
In rural areas where advertising has limited scope and access to education is a challenge , this partnership is an exemplary example of a disruptive innovation that takes us a step closer toward our ambition of making sustainable living commonplace .
30 March 2017