Business Chief Europe Magazine March 2017 | Page 31

HARNESSING THE POWER OF DISRUPTIVE TECH STARTUPS
What advice do you have for technology startups looking to scale up and move to the next level ? Brands will always want to see evidence proving your product works and not just technically . They ’ ll want to see the numbers and real world stats from pilots and focus groups , user engagement , sales uplift or brand impressions – so start collecting now .
And be ready to collaborate . Be open to advice and criticism but without losing the integrity of your business . Remember , you ’ re working together towards a solution that neither party could achieve on their own . Collaboration isn ’ t always easy , but it ’ s worth it .
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