TECHNOLOGY
customer you expect a website to be fast and , more importantly , available for use ,” Warne explains . “ When Black Friday hit the UK market in a big way in 2014 , we realised that scaling up our physical web platform to keep up with customer demand was a battle that could get very difficult to fight alone , so we chose to partner with Interoute , whose private cloud solution has all the benefits of scalable public cloud but with enterprise class security and customer support . Because we can now scale our platform based on our traffic predictions we can operate a very efficient platform that handles significantly more traffic at a reduced average cost . “ Fast and scalable websites aren ’ t only about the platform they run on , it ’ s just as important to optimise the front end technology and have control over the traffic . It ’ s a specialism that you can spend a lot of time trying to perfect and so we appointed Intechnica who provide us with an unprecendented level of web performance knowledge and guidance and also a suite of products that are all about preserving and optimising the website experience for all our customers . The visibility
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