AO . COM
and control we now have over the end to end web platform is unparalled and working with both Interoute and Intechnica has resulted in having an unblemished customer experience record during some exceptional traffic days .”
The company has also leveraged technological advances to improve the speed and efficiency of its wholly-owned logistics operations . Tasked with moving , storing , and delivering thousands of highly varied products on a daily basis , the difference a seemingly small change can make is massive .
“ Using the data from an ecommerce and logistics perspective enables us to store products in the right location ,” Warne explains . “ We are optimising movement times and using software to direct the warehouse team to the place they need to be in next . It is literally seconds and centimetres that really start to add up and make significant differences .”
Meeting customer needs Instead of simply predicting what its customers want , ao . com has used data – both big and small – to produce highly functional and appealing customer retail websites across its territories . This method has not only helped with website creation , but has also enabled the company to rollout new product lines alongside a
60 March 2017