Business Chief Europe Magazine March 2023 | Page 26

EXCLUSIVE INTERVIEW
Nujuma , A Ritz- Carlton Reserve

“ This will be a pivotal year for our company . We ’ ll be opening our first three hotels and our dedicated airport , transforming The Red Sea from a project to a destination ”

John Pagano CEO , Red Sea Global and Amaala , and we ’ re putting the natural world and our local communities at the core of everything we do . We ’ re setting new standards for sustainability , and we welcome others in our industry to join us in proving that tourism can be a force for global good .
Q | Can you explain the rationale for the rebrand from Red Sea Development Company to Red Sea Global ? A | We rebranded last year as Red Sea Global to reflect our transformation from a developer of a single destination to one with projects up and down Saudi Arabia ’ s Red Sea coast and the abilities and aspiration to one day expand abroad . Our brand expresses our confidence that we can draw on the lessons we ’ ve learned about regenerative tourism to contribute to
26 March 2023