RED SEA GLOBAL
Aerial View of Coral Bloom Concept
our industry on a broader , global scale . For example , we recently formed a partnership with The Ocean Race , one of the biggest events in international sailing , to promote ocean health as well as a lasting sporting legacy in Saudi Arabia . We see ourselves as a company of visionaries and innovators that aims to do better for people and planet .
Q | Saudi Arabia aims to have a sustainable tourism industry , including your projects . Can you outline some of the key initiatives making the development sustainable ? A | From Day One , our objective has been to set new standards for the tourism industry by not just conserving the environment but enhancing it . At The Red Sea destination , we ’ re developing just 22 of more than 90 islands .
We ’ re preserving the remaining 75 % of those islands , nine of which we ’ ve designated as special conservation zones . Overall , less than 1 % of the area will be developed .
Our resorts will generate zero waste to landfill and ban all single-use plastics once operational . We ’ re also capping our annual number of visitors at both The Red Sea and Amaala to protect their precious ecosystems .
We ’ re led by science , and one of our first steps at The Red Sea destination was to thoroughly assess a pristine lagoon at the heart of the project site , using marine spatial planning . We drew up a list of actions to help ease pressure on the lagoon ’ s environment , from cleaning beaches to rebuilding fish stocks . A peer-reviewed scientific journal in Switzerland even published our study .
In a separate effort , we surveyed the wildlife and habitats of 200 kilometers of coastline ; no property developer has done a bigger environment survey . This survey serves as a baseline for us to track progress toward our goal of achieving a 30 % net conservation benefit by 2040 .
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