PURPOSE | EMPLOYEE EXPERIENCE
Benefits of gamification in motivating and engaging employees Gamification as a business strategy is nothing new . Defined by Gartner as “ the use of game mechanics and experience design to digitally engage and motivate people to achieve their goals ” – game-like elements have been part of business optimisation strategies and brand awareness for decades .
Big brands , from Starbucks to KFC to Nike , have been using it as a marketing tactic to enhance product sales and loyalty through incentive-driven gamified campaigns for years . While , among early pioneers of gamification in corporate learning , Hilton Garden Inn introduced in 2009 a video game for workforce training – something they insist boosted information retention among employees and improved the guest experience .
Because , while gamification is sometimes oversimplified as reimagining one ’ s mundane tasks as fun goals or exciting challenges , it offers a lot more than that – encouraging engagement in activities and improving the memories of those participating .
An , who frequently uses team-based gamification in an employee setting to stimulate team collaboration , says gamification of employee learning can attract more of the right people to the team , thereby stimulating a more productive team culture and improved retention . “ Our motto is ‘ Teams that play together stay together ’ as we believe games connect us as humans on a deeper level than just communication ”.
Simply put , gamification can change behaviour and create habits in a noncompetitive environment . It breaks down
56 March 2023