5 firms using gamification to motivate learning
PURPOSE | EMPLOYEE EXPERIENCE
5 firms using gamification to motivate learning
How 5 companies have incorporated game-like elements into corporate learning programs to engage and motivate .
1 . Siemens Using storytelling as a gamified element to encourage participation , in 2011 , Siemens launched an online game called Plantville featuring a character called Pete the Plant Manager . This online game , which has trained more than 23,000 engineering professionals , simulates the experience of being a plant manager , providing an innovative , educational and fun way to train employees on best practices for plant operations .
2 . Cisco The company ’ s Social Media Training Program includes a progression element , where participants move onto new levels upon completion . In the program , trainees can acquire three levels of certification – Specialist , Strategist , Master .
3 . Deloitte The Big Four Firm uses leaderboards to help employees develop soft skills .
Often cited by experts as one of the most important elements of a gamified experience , leaderboards show participants how they rank amongst their peers . At Deloitte , after each completed activity , participants are able to view a list of the top 10 performers with the list resetting each week to encourage newcomers to compete .
4 . IBM Earning badges which represent various learner achievements is another way of gamifying learning and one used by IBM . The firm ’ s digital badge program , which further incentivised learners by enabling them to instantly post their badges on social media , proved successful with 87 % of participants saying they were more engaged because of it .
5 . Walmart The retail giant has reportedly trained over a million of its associates using VR headsets as part of its VR employee training program and estimates that VR has returned “ over a million full days of work ” thanks to VR ’ s immersive experience reducing one-hour training to 10 minutes .
60 March 2023