5 steps to ensuring gamification is effective as a business
PURPOSE | EMPLOYEE EXPERIENCE
5 steps to ensuring gamification is effective as a business
An Coppens , Chief Game
Changer at Gamification Nation outlines her five tips for businesses considering introducing gamification
1 . Understand the motivation of your target audience
2 . Tailor the experience to their motivation so they feel happily inspired to talk action and engage
3 . Make it memorable with good graphics , storylines and engaging characters they can relate to , learn from , and be inspired by
4 . Make it inclusive . That may mean having to design multiple journeys to suit different experience levels and abilities
5 . Don ’ t look at any one framework to solve all of your problems . Use what matters for your people
actually improving employee engagement – which often falls victim when time or funds are of short supply .”
The future of gamification – AR , VR and the Metaverse The application of AI to new technologies such as Augmented Reality ( AR ), Virtual Reality ( VR ) and Extended Reality ( XR ) is moving gamification into the next level – leveraging the principles of gamification in real time , moving from training to learning by doing , and from one-size-fits-all to personalisation .
David says that while the use of VR and AR is already becoming prevalent in the education sector , “ we are yet to see the same traction in corporate settings ”.
One study predicts 14 million US employees will use AR glasses for on-thejob tasks and training by 2025 , with some companies , like BMW , already deploying AR headsets in some of its factories for engine assembly training . While wearing them , employees are guided through all steps of the process and can reference visualisations to learn more about parts they are working with in real life . businesschief . com 59