Corporate gifting by numbers
PLAY | CORPORATE GIFTING
Corporate gifting by numbers
59 %
Employees who are more likely to stay with their jobs when receiving gifts regularly
Mindful gifting and quality product on rise The tide is turning and the corporate world is looking increasingly to ‘ mindful ’ gifting – a welcome transition given that the corporate gifting market is in growth and estimated to increase from US $ 258 billion in 2022 to US $ 312 billion in 2025 , a 6.5 % CAGR over three years , according to a recent Coresight Research report .
“ The corporate gifting market continues to show healthy growth , due largely to organisations expanding gifting beyond the holidays to year-round gifting occasions ,” Steven Winnick , Senior Analyst at Coresight Research tells Business Chief .
Coresight ’ s report reveals that while organisations are gifting less frequently
6.6 %
The average annual rate by which the corporate gifting market will grow over the next three years , from US $ 258 billion in 2022 to US $ 312 billion in 2025
US $ 24 billion
The amount of corporate SWAG that gets thrown out each year . And , the logoed stuff that you take to Goodwill ? They bundle it and sell it by the pound where it gets shipped to a developing country and most often burned , says Lou .
52 %
Percentage of organisations that outsource elements of corporate gifting to external companies , but just 8 % cite using an end-to-end corporate gifting platform for managing and executing corporate gifting businesschief . com 91