PLAY | CORPORATE GIFTING
“ Corporate gifting – especially when gifting to groups – is headed towards less frequent , pricier and more mindful gifting ”
Manik Bhatia Senior Analyst , Coresight Research
( 2 to 5 times per year over six or more times annually ) they are investing in pricier and more mindful gifts . “ Mindful gifting is a distinct trend with organisations gradually understanding the value of sending out quality gifts to their employees and partners / clients ,” Manik Bhatia , Senior Analyst at Coresight says .
And the data backs this up , with ‘ quality of product ’ the top criteria in terms of importance to gift buyers , followed by ‘ timely delivery to recipient ’ and ‘ simplicity of process ’. This points not only towards increasing mindfulness among corporate gift givers , Manik explains , but is an indication that “ we may be gradually migrating from co-branded swag manufactured in bulk to more thoughtful corporate gifts ”.
AI powering personalisation and choice With this move to more mindful gifting comes a preference for personalisation and choice with the gifting industry “ advancing in important ways , especially e-gifting innovations , which are providing greater flexibility and customisation options for both the gift-giver and recipient ,” says Steven .
With e-gifting – HR , marketers , sales , or employees are able to send gifts digitally in
92 March 2023