Outsourcing vs in-house
PLAY | CORPORATE GIFTING
Outsourcing vs in-house
While organisations are using corporate gifting in more sophisticated and creative ways , such as expanding gifting occasions beyond the holidays , they are still facing challenges with the types of gifts they can give . “ This can be attributed to the lack of flexibility and scalability of their existing gifting programs ,” Manik Bhatia , Senior Analyst at Coresight , tells Business Chief .
Manik says nearly half ( 48 %) of those surveyed manage end-to-end corporate gifting internally without a gifting platform — and that this group is relatively more challenged versus those outsourcing corporate gifting either partially or fully . Among the issues they find very challenging are the inability to purchase gifts from multiple brands / retailers ( 33 %), limited choice attributes ( 32 %), managing gift inventory , storage and shipping ( 30 %), and limited range of products ( 28 %).
Conversely , outsourcing to a gifting provider – which 52 % or organisations do , according to Coresight research – offers multiple benefits , allowing organisations “ to centralise and streamline corporate gifting , to ease friction points such as inventory management and shipping , and lower gifting program costs while delivering more engaging gifting experiences ”, Manik says .
Manik is predicting that as the corporate gifting market grows , more organisations will use outsourced gifting solutions and platforms .
seconds via email or text . Recipients receive a customised gift notification , including a video , and can modify or exchange the gift on their device before it ships . Steven says this helps eliminate the need to gather shipping information in advance while ensuring a satisfied recipient with a gift they truly want ( and therefore probably won ’ t discard ).
It marks the end of ‘ one size fits nobody ’ gifts that no one wants or uses , he declares . “ With e-gifting , there ’ s no need to worry about what size the person wears or what colour they prefer .”
Artificial intelligence and machine learning are being used increasingly by gifting platforms , both to automate the gifting process , and to counter the one size fits nobody gifting approach – ensuring gifts are tailored for each recipient and therefore meaningful and useful . AI-based corporate gifting platforms Alyce , EvaBot , and Giftpack
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