KEY RETIREMENT
and more2life ,” says Halliwell .
A key example of the way in which the Group has innovated the market has been through more2life . More2life , a company which manufactures lifetime mortgage products in the market and sells them to the wider broker community , worked with Key Retirement and a number of other leading brokerages to integrate the first online KFI and application broker portal to accelerate that process . But looking at the customer interaction , Halliwell recognises the changing market , and tomorrow ’ s demands will be very different from today ’ s . As smartphone and tablet technology develops , the way in which both the B2C over 55 market and B2B broker market expects to interact with the company changes with it .
“ Even in the last few years customer behaviour in the demographic has changed and becoming more adaptive to that is crucial . The next stages will see continued innovation in customer engagement channels both for the broker and the lender along with an eye on continued process improvement aimed
“ As any industry changes the demands change too . You ’ ve got to move with the times and make sure you are giving customers what they need , and I think we have made great steps forward in responding to changes in customer ( B2B and B2C ) behaviour and will continue to do so ”
Darren Halliwell CTO
90 May 2017