LEADERSHIP & STRATEGY
“ Tech that we can bring into the business will very much fit the vision , which is something that ’ s going to make transport more accessible , more efficient , more affordable and safer ; safety is of course at the core of what we do . In everything we do , we want to ensure we keep that safety agenda extremely high . I would say the main challenge is around identifying what is useful tech rather than jumping on every
“ The biggest challenge I see is identifying what is useful tech for the business rather than tech for its own sake ”
— Rob Muir , CDO , National Express
technology bandwagon that rolls past .”
The business has already been investing in technology prior to the creation of the CDO role . Lytx DriveCam is now fully implemented in the organisation ’ s UK bus and coach operations and North America transit , delivering a reduction in the number of collisions and associated costs . New mobile websites and ticketing apps have helped to increase sales in the Spanish arm of the business , ALSA , by 10 %, and the launch of contactless pay across the UK business has proved popular in offering greater convenience to customers .
Muir adds : “ There is already plenty of digital activity going on within National Express . We ’ re identifying where the short-term digital opportunities lie for us looking forward . Then , medium and
36 May 2018