UTILISATION OF DATA
embrace rapid prototyping and allow us to bring ideas quickly to market . That said , it comes back to having the processes in place to identify useful tech first . By useful we mean fulfilling criteria in one of the four areas of accessibility , efficiency , affordability and safety .” Muir adds that his appointment as CDO is “ testament to how much National Express is focussed on the digital future ”.
Click to learn about VUER – the onboard Wi-Fi and entertainment service from National Express
long-term , it changes to what strategic processes we can put it place as a business to make sure we continue to be at the forefront of tech innovation for our sector .
“ We need to continue to lead , whether that be on data or innovation strategy and we have to make sure processes are in place to consistently deliver strong , fit for purpose , innovative ideas that
UTILISATION OF DATA
In light of recent customer data breaches at tech firms making global news , National Express recognises it is a huge responsibility when a customer hands over their data . It has a rigorous system in place to ensure it is using data properly and responsibly , as well as complying with GDPR regulations .
Muir said : “ We are transparent with our customers and how we use that data . As more customers interact with us through digital channels , we continue to demonstrate back to them that we are responsible in the use of their data – it is core to what we do .
“ The social media channels that customers use are continually changing and developing so we are always looking
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