SUPPLY CHAIN that we admit to everything . We dare to admit that we have some unique skills , and we will do our utmost to leverage those unique skills to deliver value – but we will also admit that we have some weaknesses . We recognise those too and will be brutally honest about them , teaming up with others that are better in those areas .” Using this system of simple honesty , Zinnovate has expanded its customer network to Spain , Italy , France , Germany , Denmark , Sweden , and the US , leveraging a partnership network from around 15 countries to build project teams and address global challenges . The partnerships – notably including the intense integration product development focus of Xware , productivity

obsession of WiseTech Global and the freight excellence of Greencarrier – help Zinnovate grow through combined synergetic strengths , and synergy is driven through what delivers value to customers .

“ We don ’ t enter into any partnerships unless there is a mutual personal chemistry ,” says Nilsson . “ You can throw around fancy words like ‘ cultural alignment ’, but in the end it ’ s about people : people working together , and people making business . That ’ s the driver .”

Zinnovate ’ s expertise is leveraged further by Nilsson himself , who spent 23 years on the other side of the table as a CIO for global freight forwarding companies . This has afforded him a unique perspective into the mind of

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