SUPPLY CHAIN
“ The third area is system integration , because when I articulated the vision statement of Zinnovate from the start , it was for us to help companies in freight forwarding to realise the full potential of their IT portfolio . Even if you have great systems , they may not be well aligned between operations , finance , and customers .”
Zinnovate keeps proving itself to the industry thanks to this winning combination , making it irrefutable that the business gets results . Reputation , as Nilsson is more than aware , is incredibly important .
“ As much as I would like to think that I ’ m perfectly logical and make all decisions based on strong , logical rationale , I know that I – like everyone else – am an emotional creature and perception makes a difference ,” he says . “ There is of course real value in what we can deliver , but our ability to get the chance to prove that is largely dependent on the perception of people . We are almost
“ There is of course real value in what we can deliver , but our ability to get the chance to prove that is largely dependent on the perception of people ”
Håkan Nilsson , CEO
religious about reputation , and I would rather walk away from a great opportunity that I know we cannot deliver , than fail and have that failure spill over into everything else .” Nilsson ’ s CEO award will undoubtedly contribute to this reputation as news of it ripples through the industry , and the business will continue to inspire other small companies that don ’ t necessarily feel brave enough to compete with the bigger
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