relevant to all industries in the public and private sector . While some sectors such as retail , hospitality and tourism are mature , Deloitte sees the potential to transform manufacturing with IoT , robotics and automation . But today , every organisation wants to reduce cost and increase efficiency so it ’ s reason enough to welcome this new reality and make the most of digital technology .
Wider networks , broader skills , larger perspectives Inspired by the possibilities technology presents to benefit any organisation , Deloitte believes one characteristic of being truly successful is to include a wider network . “ Doing it yourself or working with a small number of partners is limiting ,” notes Paul Thompson , “ The real impact is getting an eco-system of organisations like Salesforce , Hybris and Adobe working with smaller niche players and putting these different partners and offerings together in a unique way ..”
Here ’ s where Deloitte steps in . Through software demonstrations , they reveal experiential aspects of what this ecosystem looks like so people can smell , touch , taste and talk about it . For instance , they built a physical digital store and embedded aspects together like lighting sensors which can tell if an individual is a returning customer and can link it to the changing room so lighting changes depending on what a person is trying on and it also can recommend alternate clothes options to the customer . What ’ s more , these same sensors can inform the manager on best sellers , as well as reorder when stock is low .
“ The combination of letting people experience what ’ s possible and then looking at their business problem with this expanded view is what pushes boundaries to come up with solutions never thought possible ,” adds Paul Thompson .
Case-in-point , Deloitte recently worked with a shipping company that wanted to run their ships more efficiently . Using digital technology to get an overview of conditions like cargo , timing , customers and processes , they were able to build models quickly to explore efficiency savings and see where wastages occurred . The best part was that executives and Board members could tangibly see what it would look like which went far in increasing confidence in the strategy .
This is just one example of digital transformation success . Digital technology is connecting things that were never connected before . The key to innovating for better business is that all connections are consistent and support everything else . Since the quality of these connections affects the quality of the customer experience , if you get it wrong the brand is at risk . “ It ’ s the overall experience that counts . Digital technology has infinite possibilities and reinforces the brand in new ways but it must be aligned to the physical experience .”