FCR MEDIA
“ FCR ’ s main objective is to grow its customers ’ own businesses . It takes great pains to understand the needs of customers and tailor-make a solution in order to deliver the best value ”
INGRID SLUIS MARKETING DIRECTOR
is to grow its customers ’ own businesses . It takes great pains to understand the needs of customers and tailor-make a solution in order to deliver the best value . FCR therefore defined different customer personas and outlined the customer journey with all its touchpoints to ensure a consistent customer experience can be delivered at all times .” Advancements in technology make it more accessible , whereas in the past , delivering customer and user experiences required a lot of IT developers and marketers to deliver great content and create experiences ,” Farrell explains . “ Now you can almost get it right out of the box .”
For example , one ongoing