FCR MEDIA
says they want to have a marketing campaign for just a few months because their business is seasonal , we can deliver that . We ’ re a one-stop shop , because 70-80 % of our customers are SMEs with less than 10 employees , so they don ’ t have their own IT or marketing departments . That ’ s how we engage and maintain that whole customer-centric approach .”
SMEs are , in Farrell ’ s words , “ the lifeblood of any economy ,” and with FCR ’ s expertise , world-class digital solutions can be brought to those companies , thus creating an incredible influence on Belgium and beyond . Nobody in the country has the reach that FCR Media does , or the scope to bring new innovations to the market quickly and at scale .
PARTNERSHIPS One major achievement for FCR during the past year has been its lightningspeed implementation of Salesforce . Thanks to his previous experiences in digital transformation , Farrell was perfectly placed to know exactly how to successfully approach this change .
“ One key thing in any transformation
VIDEO : Digital Transformation
is selecting a great partner ,” he explains . “ We didn ’ t have all the skills we needed when FCR took over , so we found Deloitte Digital and made sure it fitted in with our culture . We knew that we wanted a partner that could tell us what to do , not do as they were told . We want our partners to bring their experience with other customers to us , and to be honest with us if they think we ’ re not doing things in the best way .”
FCR ’ s digital strategy has a clear set of principles around cloud-first strategy , and prefers to use partners ’
48 November 2017