1 . What is a ‘ smart stadium ’?
TECHNOLOGY
1 . What is a ‘ smart stadium ’?
From our perspective , the concept of a smart stadium encompasses two main aspects : fan experiences and improved operations . In terms of fan experiences , a ‘ smart stadium ’ uses technologically advanced infrastructure and digital technologies to deliver greater connectivity and create unforgettable sports experiences for sports fans .
Smart stadiums are sports venues that have been designed and developed to offer a wide range of benefits – for example , high-speed broadband network connections , rich content displays , interactive technologies and more . Together these provide fans at sporting events with an end-to-end digital experience .
Smart technologies can also enhance and improve the operations of a stadium . For instance , smart technology can be deployed to ensure the safety , security and integrity of a venue on match day . Such technologies can support the multitude of logistical and operational activities that are involved in the running of such venues – from ticketing , to parking , to payments and more .
“ We recognise that sports fans are increasingly techsavvy and more connected than ever , frequently using social media to post during events and sharing ever more content ”
– Mohamed Al Sadah , Vodafone Qatar ’ s Chief Operating Officer
18 October 2016