2 . Tell me about the Beşiktaş Vodafone Arena . How is it ‘ smart ’ and what services is Vodafone providing there ?
SPORTING SMART
2 . Tell me about the Beşiktaş Vodafone Arena . How is it ‘ smart ’ and what services is Vodafone providing there ?
The Beşiktaş Vodafone Arena is Turkey ’ s first smart stadium , and provides a glimpse into the fan experience of the future .
At every home game played by Turkish Super League side , Beşiktaş JK , more than 40,000 fans have access to Wi-Fi , 2G , 3G , and 4.5G ready broadband network connections . They are able to access rich-content displays on the 850 video walls .
In addition , visitors to the stadium can access a specially developed Vodafone Arena mobile application and interactive HD screens that broadcast all the content that fans dream of , including interviews , match statistics and live updates on other games .
The Vodafone arena features a unique , five layer digital infrastructure . The basis of this is the system and telecom rooms which make up the ‘ digital
heart ’ of the smart stadium infrastructure . The second layer supporting the intelligent infrastructure is the Wi-Fi , 2G , 3G and 4.5G compatible network connections that simultaneously meet the needs of up to 50,000 visitors . The third layer comprises digital displays installed at different locations around the stadium , facilitating the broadcast of a wide range of content . The fourth layer is the Vodafone Arena App through which we deliver rich content to fans and visitors . The final layer comprises special services designed to enhance visitors ’ match-day experience through location-based services powered by beacon technology .
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