RESEARCH DEMONSTRATES AI PRIORITISATION
Recent research carried out by Accenture found almost threequarters ( 73 %) of global companies are prioritising AI over all other digital investments , with an immediate focus on improving operational resilience in an unprecedented environment .
The professional services firm found 90 % of business leaders were applying AI to tackle aspects of operational resilience , which spans data-driven capabilities , such as finance ( 89 %) and supply chain ( 88 %), as well as experimentation with generative AI .
Meanwhile , IBM ’ s report , ‘ CEO decision-making in the age of AI ’, demonstrated clearly the growing importance of artificial intelligence and the extent to which CEOs believe the emerging technology can influence the future running of their businesses .
Three-quarters of surveyed chiefs asserted that competitive advantage over the coming years will depend on who has the most advanced generative AI capabilities , while 69 % see the broad benefits of generative AI across their organisation .
Already , 43 % of CEOs are using generative AI to inform strategic decisions .
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