Business Chief Europe Magazine October 2023 | Page 78

SUSTAINABILITY | STRATEGIES
Sherif Elsayed-Ali CEO and Co-founder of Carbon Re
Like countless other well-intentioned businesses , ABB has a sustainability strategy taking it to 2030 , which includes a commitment to achieving carbon neutrality – not only within its own operations , but across the value chain .
Efforts are also ongoing to actively advance the circular economy by promoting the concept of circularity in all its products and services . The aim is to extend product lifespan , optimise resource usage and embrace recycling initiatives , thus minimising waste and maximising resource efficiency .
ABB has 130 years worth of experience in forming partnerships with key industrial players to drive progress , and Cinquina insists there is little difference when it comes to the sustainability agenda .
“ The customers we engage with are not working in silos trying to solve operational practices for greater efficiency themselves ,” he adds . “ It takes a team mentality . No single organisation can do this alone and we ’ re there as a technology leader with some of the answers .
“ No silver bullet exists to make operations sustainable , so collaboration across organisations is key to accelerating progress in this space .”
AI ’ s role in industrial decarbonisation Accelerating sustainability progress is something which sits at the very heart of Sherif Elsayed-Ali ’ s business , Carbon Re , an artificial intelligence and climate tech specialist spun out of Cambridge University and UCL .
78 October 2023