WE WANT
TO ENABLE ZERO-CARBON MATERIALS BY TRANSFORMING THE WAY THEY ARE MADE AND DESIGNED
Sherif Elsayed-Ali CEO and Co-founder of Carbon Re Carbon Re ’ s aim is to help solve the fundamental challenge of industrial decarbonisation , harnessing the power of AI to achieve previously out-of-reach fuel efficiencies and create a zero-carbon future using zero-carbon materials .
Elsayed-Ali , the company ’ s CEO and Co-founder , explains : “ While a lot of companies focus on the energy side of things , we want to enable zero-carbon materials by transforming the way they are made and designed .
“ It ’ s a big , ambitious goal , but we think the route that unlocks this possibility is applying the concept and ideas surrounding AI to the creation of materials .
“ Industrial decarbonisation is often overlooked but , if you look at the big industries like cement , steel , glass , ceramic , paper and bulk chemicals , they account for more than 20 % of global emissions .”
Elsayed-Ali is in no doubt that AI has the potential to play an integral role in boosting the sustainability strategies of various organisations and , as a consequence , help slow down climate change .
“ Logically speaking , there is probably no economic or social endeavour that cannot be augmented or made more efficient by combining with human intelligence with AI ,” he adds .
“ We are still at the tip of the iceberg , but it becomes super interesting when you start applying it to physical sciences .”
Time for leaders to step up As the aforementioned research from Heidrick & Struggles demonstrates , there is still plenty of work to be done when it comes to businesses fully and credibly integrating sustainability into their strategy and board operations .
While this process is far from straightforward and carries a number of complexities , Breeden believes every leadership team has an businesschief . eu 79