Business Chief Europe Magazine September 2016 | Page 15

P & G : A CONGLOMERATE CONUNDRUM ?

Safe Water reducing its packaging material by 80 percent in terms of weight , saving more than 6,000 tons a year . Plastic has also been cut by 10 percent , saving a further 900 tonnes . By reducing the size of the Pampers packets , 14,000 fewer pallets were required to transport the product in 2015 , leading to 400 fewer trucks being on the road , or 160 tons of carbon emissions . Project NINA ( New Intermodal Network Approach ) aims to remove even more trucks from Europe ’ s roads by using other

Swimming champion Becky Adlington is an ambassador for the campaign

modes of transport , especially rail .
“ Another big breakthrough is with our Fairy brand and removing all phosphates ,” Helias reveals . “ This will be fully in place by October 2017 and will remove 14,000 tonnes of phosphate , or 270,000 football fields . This is in effect a 50 percent CO ² reduction , which will be received extremely positively in the UK because its consumers are very conscious of the impact of their cleaning products .
“ People ask why didn ’ t you do this
15