CLICK TO WATCH : ‘ ASAHI EUROPE CORPORATE VIDEO ’ 103 journey , the company acquired the beverage , brewing and distribution business of Fuller , Smith & Turner PLC in 2019 , which brought its own challenges in terms of procurement . “ In the UK we used to be a predominantly import-focused business . We had little manufacturing of scale , but almost overnight we acquired half a million hectoliters worth of manufacturing in three different production locations – in London , Cornwall and West Sussex . We ’ ve had to take a procurement team
that used to focus solely on Indirect Procurement and very quickly introduce some experience in procurement of brewing and packaging .”
A number of partnerships have been crucial to maintaining and accelerating that level of growth . Aside from gleaning market information from a valuable source of trusted suppliers , Asahi Europe has also partnered with procurement intelligence firm Beroe . “ We retained a strong relationship with Beroe after working with them previously . From
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