Business Chief Europe Magazine September 2019 | Page 104

a market intelligence standpoint , Beroe offers a great deal . Whether we need it for budgeting or sourcing activities , they give really good insight that we ’ ve found very beneficial .” Other partnerships have come into play across the company . “ On the agricultural side of the business , staying close to our farmers and cooperatives is really important to us . These relationships have led to the development of proprietary maize . Similarly , by working with agricultural development companies we have met our primary aim , significantly increasing our hop yields and developing innovative downstream products for use in our premium portfolio .
One of the key tasks procurement fulfils is in providing packaging , to contain products as well as emphasising their premium nature . “ Part of the challenge is ensuring that we can readily respond to business requests overcoming the specific challenges unique to each packaging type . Primary packaging , in most cases , is quite a capital intensive business
SEPTEMBER 2019