“ We have launched several very creative campaigns focusing on contributing to our hotels ’ surrounding neighborhoods and the environment as a whole ”
— Heiko Rieder , VP , Revenue Management and Reservations , Pentahotels
back to our neighbourhoods together with all colleagues around the world .”
In addition to aligning itself with a sustainability-conscious public , Pentahotels is harnessing new technologies intended to both ensure that its guests have the sort of experience that creates a lifetime customer while increasing efficiency . “ In the long run it ’ s about gaining time for our guests , of course , but in our industry we must never forget that the guest experience is crucial ,” explains Rieder . In order to increase flexibility and agility when dealing with changes in customer behavioural patterns and improve guest experience , Rieder is currently overseeing the development of a new partnership between Pentahotels and TravelClick . A subsidiary of Amadeus Americas , Inc , TravelClick is a one-stop shop for digital solutions relating to the bookings and hotel space . “ We went through a very long , selective RFP process of sourcing a technology partner that can provide , not just CRM technology , but technology that enables us to
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