PENTAHOTELS
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This year , Pentahotels has partnered with Cornish music and arts festival Boardmasters to organise a beach clean-up at four locations across the UK and Belgium : Felixstowe Beach in Ipswich , Crosby Beach near Liverpool , Fistral Beach ( beside the festival grounds in Newquay ) and Ostend Beach in Belgium . The program encourages the audience to join the cleanup crews and , even though the 2019 festival was cancelled due to a storm warning , the cleanup went ahead as planned . In 2018 , prior to Christmas , Pentahotels also launched a campaign where social media engagement was used to rack up hours that were then donated to “ support social work in our hotels and neighbourhoods ,” explains Rieder . “ Overall we accumulated more than 62 days ’ worth of time to give back to our communities . There were teams raising funds to donate to children ’ s hospices , helping in shelters , refugee camps and animal rescues . The management team in Frankfurt went to deliver gifts to a refugee shelter on Christmas . It was an amazing experience to give
SEPTEMBER 2019