Heiko Rieder
is the increased emphasis that customers place on sustainability . Last year , The Shelton Group reported that , in the US workforce , 79 % of Millennials consider a company ’ s social and environmental commitments when deciding where to work , a statistic with clear implications for a hotel brand looking to attract guests . Pentahotels has been actively pursuing a CSR-centric strategy for several years . “ We had a change of senior management here and our president , Mr Eugène Staal , has changed the way we think and act regarding CSR ,” says Rieder . “ He has fully incorporated CSR into our culture and we believe that it ’ s something the target group that visits our hotels feels is important . We have launched several very creative campaigns focusing on contributing to our hotels ’ surrounding neighbourhoods and the environment as a whole .”
EXECUTIVE PROFILE
Heiko Rieder
Heiko joined Pentahotels in its startup phase in 2007 as Revenue and Reservations Manager . His passion for performance measurement and data analysis supported the conceptual design and rapid deployment of a centralised model for revenue generation and reservations handling as it is the companies foundation to commercial success until today . Before joining Pentahotels the German national worked for several global and regional brands such as Hilton and Steigenberger in Europe and the US in the field of rooms divisions and revenue management . In today ’ s position as Vice President Revenue Management and Reservations Heiko steers the company ’ s commercial direction and oversees the disciplines E-commerce , Revenue Management , Reservations , Distribution and Business Intelligence . Heiko concluded a dual hotel management training with Accor and the Albrecht Dürer Schulen Düsseldorf .
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