capture client information and also integrates with our booking engine ,” Rieder explains .
“ You can accomplish what we need with 30 different vendors that each provide a single piece of technology that you then have to figure out how to connect to the rest of the infrastructure , but with TravelClick , we found that all of what we need is already incorporated into their offering . It includes CRM functionality , allows us to capture data to store it – all according to GDPR law – and then also allows us to invite people to provide us with information and to sign up into our marketing program as part of the booking process .” The new software , which has been implemented in record time , will grant Pentahotels a level of integration and back end capability that Rieder sees as instrumental to achieving the company ’ s goals moving forward . “ We ’ ve already doubled the number of people who are opting in to our marketing program , which is very important to us ,” Rieder enthuses .
With this back end functionality in place , Rieder ’ s eyes are now set on harnessing technology to transform
137 europe . businesschief . com